Productivity tip from CEO of OpenAI

Climbing the right mountain

Plus, how creative pros may continue to prosper in the age of AI.

This article was released originally as the part of Thalion’s Notes, the newsletter where I share reflections deeper than simple UI design tutorials. On Saturdays I send notes on AI, productivity, creativity and more meaningful growth. Feel free to join to over 8k readers.

In recent months, I have written fewer design tips and “what’s new” articles, on my blog. The reason was simple: I needed to reflect on whether the direction and value I provide to you is still relevant. On the other hand, I see many other designers on social media intensifying their activities, doing the same things but now amplified with generative AI — which I think is just a rat race without a winner.

The fact that the industry is changing is undeniable. Evaluating the direction, reimagining which skills to develop, and deciding what activities to focus on is more important than ever. This requires reflection, and reflection requires time.

While doing my research, I found an interesting article about productivity from OpenAI CEO Sam Altman. It helped me rethink what I should focus on as a designer and creative professional building a personal brand online.